{"id":436,"date":"2021-11-02T18:24:03","date_gmt":"2021-11-02T18:24:03","guid":{"rendered":"http:\/\/www.stefanofumagalli.it\/?post_type=fw-portfolio&#038;p=436"},"modified":"2022-12-29T10:32:04","modified_gmt":"2022-12-29T10:32:04","slug":"bticino-ringtones-rebrand","status":"publish","type":"fw-portfolio","link":"http:\/\/www.stefanofumagalli.it\/en\/project\/bticino-ringtones-rebrand\/","title":{"rendered":"BTicino Ringtones Rebrand"},"content":{"rendered":"<section class=\"fw-main-row\"  >\n\t<div class=\"fw-container\">\n\t\t<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_id-6ac869dac9615\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n\t\t<p>Step 1<br \/>At the beginning of 2021, I was contacted by BTicino to work on the rebranding of the ringtones for their new models of video intercoms. Up until then, the video intercoms were equipped with a set of 'historic' ringtones consisting of monophonic melodies generated with basic waveforms (sine wave, square waves, etc.). With a revolutionary new model of video intercom in development (the first one with integrated VDE Alexa), the company decided to modernize the ringtone selection to make the device more comfortable, user-friendly, non-intrusive, and harmonious with the surrounding environment.<br \/>The ringtones were also intended to reflect the key values of BTicino's brand identity: Technology, style, and emotion. <\/p>\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_id-6ac869dac9789\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n\t\t<p><iframe loading=\"lazy\" width=\"100%\" height=\"450\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/playlists\/1340776921%3Fsecret_token%3Ds-yk5m5yYgSLt&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true\"><\/iframe><\/p><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/stefanofumagalli\" title=\"Stefano Fumagalli\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">Stefano Fumagalli<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/stefanofumagalli\/sets\/bticino-ringtone-vecchi\/s-yk5m5yYgSLt\" title=\"BTicino Ringtone Vecchi\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">BTicino Ringtone Vecchi<\/a><\/div>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_id-6ac869dac991b\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n\t\t\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_id-6ac869dac9caa\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n\t\t<p><iframe loading=\"lazy\" width=\"100%\" height=\"450\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/playlists\/1191351883%3Fsecret_token%3Ds-XolQmkfb1oo&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true\"><\/iframe><\/p><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/stefanofumagalli\" title=\"Stefano Fumagalli\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">Stefano Fumagalli<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/stefanofumagalli\/sets\/bticino-ringtones-1\/s-XolQmkfb1oo\" title=\"BTicino Ringtones - Proposta Intermedia\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">BTicino Ringtones - Proposta Intermedia<\/a><\/div>\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_id-6ac869dac9d76\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n\t\t<p>Step 2<br \/>The first step in tackling the rebranding process was to analyze the 'historic' melodies and polyphonically elaborate them by incorporating a micro development of harmonic tension\/relaxation. From a timbral perspective, I thought of associating a different timbre with each characteristic of the brand identity. In the playlist alongside, you can listen to the initial ringtone proposals, both in their complete version and divided into the three individual 'textures' that make up each sound. <\/p>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_id-6ac869dac9eb8\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n\t\t\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_id-6ac869daca081\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n\t\t<p>Step 3<br \/>The next phase involved working with the design team to narrow down the choices and concretize and synthesize the perfect mix of sounds and melodies. However, a simplification was necessary due to constraints of the device itself: unfortunately, the speaker and audio converters of the video intercom cannot accurately represent frequencies below 500 Hz and above 2500\/3000 Hz, with a growing harmonic distortion exponentially below 400 Hz and above 3 kHz. Another interesting aspect: the video intercom is constructed in a way that if it plays ringtones, it cannot simultaneously reproduce video and audio from the other device (due to power supply constraints). Therefore, the duration of the ringtone could not exceed 6 seconds. Hence, the idea of repeating the sound twice within the six seconds. This aspect allows for emphasizing the sonic identity of the device and being more impactful in its signaling function.<br \/>La mistura di suono finale prevede: un suono puro derivato da un sintetizzatore simile a un suono sinusoidale con inviluppo impulsivo, vicino alla resa di un metallofono con lo scopo di comunicare \u201cpurezza\u201d, un suono stile campanella nell\u2019ottava superiore, qui il richiamo alla funzione storica del citofono e una sensazione di \u201cstile\\eleganza\u201d. Il terzo suono \u00e8 un\u2019eco che si aggiunge come una sorta di alone di boliviane sonore: questo effetto ha un richiamo alla componente tecnologia e comunica anche l\u2019idea di connettivit\u00e0\\velocit\u00e0. <\/p><p>The finished product, BTicino Classe 300 EOS, was awarded the <a href=\"https:\/\/ifworlddesignguide.com\/entry\/309599-classe-300eos\" rel=\"noopener\" target=\"_blank\">\u201cIf design Award 2021\u201d<\/a><\/p>\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_id-6ac869daca151\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n\t\t<p><iframe loading=\"lazy\" width=\"100%\" height=\"450\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/playlists\/1340776129%3Fsecret_token%3Ds-RHQTKAadvSg&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true\"><\/iframe><\/p><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/stefanofumagalli\" title=\"Stefano Fumagalli\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">Stefano Fumagalli<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/stefanofumagalli\/sets\/bticino-ringtones-finali\/s-RHQTKAadvSg\" title=\"BTicino - Ringtones Finali\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">BTicino - Ringtones Finali<\/a><\/div>\r\n    \r\n        <div id=\"#single_image_7b337368474bf0c921277307bad755c4\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/309599_01_if_v_ui.jpeg\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n\r\n    \r\n        <div id=\"#single_image_3be00c7e5e0dfceffd26260c35f01a3d\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/309599_02_if_mulfifx.jpeg\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"featured_media":466,"template":"","fw-portfolio-category":[36,41],"class_list":["post-436","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-composizioni","fw-portfolio-category-sound-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BTicino Ringtones Rebrand - Stefano Fumagalli<\/title>\n<meta name=\"description\" content=\"Progetto di sound design per le nuove suonerie dei videocitofoni BTicino\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stefanofumagalli.it\/en\/project\/bticino-ringtones-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTicino Ringtones Rebrand - Stefano Fumagalli\" \/>\n<meta property=\"og:description\" content=\"Progetto di sound design per le nuove suonerie dei videocitofoni BTicino\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stefanofumagalli.it\/en\/project\/bticino-ringtones-rebrand\/\" \/>\n<meta property=\"og:site_name\" content=\"Stefano Fumagalli\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stefano.fumagalli.farraz\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-29T10:32:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/Bticino.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/\",\"url\":\"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/\",\"name\":\"BTicino Ringtones Rebrand - Stefano Fumagalli\",\"isPartOf\":{\"@id\":\"https:\/\/www.stefanofumagalli.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/Bticino.jpg\",\"datePublished\":\"2021-11-02T18:24:03+00:00\",\"dateModified\":\"2022-12-29T10:32:04+00:00\",\"description\":\"Progetto di sound design per le nuove suonerie dei videocitofoni BTicino\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/#primaryimage\",\"url\":\"https:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/Bticino.jpg\",\"contentUrl\":\"https:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/Bticino.jpg\",\"width\":640,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stefanofumagalli.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/www.stefanofumagalli.it\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BTicino Ringtones Rebrand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stefanofumagalli.it\/#website\",\"url\":\"https:\/\/www.stefanofumagalli.it\/\",\"name\":\"Stefano Fumagalli\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.stefanofumagalli.it\/#\/schema\/person\/71464567fd34c189900548227bef7a5c\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stefanofumagalli.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.stefanofumagalli.it\/#\/schema\/person\/71464567fd34c189900548227bef7a5c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stefanofumagalli.it\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/PICT_20191003_115153-01.jpeg\",\"contentUrl\":\"http:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/PICT_20191003_115153-01.jpeg\",\"width\":352,\"height\":235,\"caption\":\"admin\"},\"logo\":{\"@id\":\"https:\/\/www.stefanofumagalli.it\/#\/schema\/person\/image\/\"},\"sameAs\":[\"http:\/\/www.stefanofumagalli.it\",\"https:\/\/www.facebook.com\/stefano.fumagalli.farraz\/\",\"https:\/\/www.instagram.com\/farraz_online\/\",\"https:\/\/www.linkedin.com\/in\/stefano-fumagalli-5b545840\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BTicino Ringtones Rebrand - Stefano Fumagalli","description":"Progetto di sound design per le nuove suonerie dei videocitofoni BTicino","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stefanofumagalli.it\/en\/project\/bticino-ringtones-rebrand\/","og_locale":"en_US","og_type":"article","og_title":"BTicino Ringtones Rebrand - Stefano Fumagalli","og_description":"Progetto di sound design per le nuove suonerie dei videocitofoni BTicino","og_url":"https:\/\/www.stefanofumagalli.it\/en\/project\/bticino-ringtones-rebrand\/","og_site_name":"Stefano Fumagalli","article_publisher":"https:\/\/www.facebook.com\/stefano.fumagalli.farraz\/","article_modified_time":"2022-12-29T10:32:04+00:00","og_image":[{"width":640,"height":400,"url":"https:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/Bticino.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/","url":"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/","name":"BTicino Ringtones Rebrand - Stefano Fumagalli","isPartOf":{"@id":"https:\/\/www.stefanofumagalli.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/#primaryimage"},"image":{"@id":"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/Bticino.jpg","datePublished":"2021-11-02T18:24:03+00:00","dateModified":"2022-12-29T10:32:04+00:00","description":"Progetto di sound design per le nuove suonerie dei videocitofoni BTicino","breadcrumb":{"@id":"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/#primaryimage","url":"https:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/Bticino.jpg","contentUrl":"https:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/Bticino.jpg","width":640,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.stefanofumagalli.it\/project\/bticino-ringtones-rebrand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stefanofumagalli.it\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/www.stefanofumagalli.it\/project\/"},{"@type":"ListItem","position":3,"name":"BTicino Ringtones Rebrand"}]},{"@type":"WebSite","@id":"https:\/\/www.stefanofumagalli.it\/#website","url":"https:\/\/www.stefanofumagalli.it\/","name":"Stefano Fumagalli","description":"","publisher":{"@id":"https:\/\/www.stefanofumagalli.it\/#\/schema\/person\/71464567fd34c189900548227bef7a5c"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stefanofumagalli.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.stefanofumagalli.it\/#\/schema\/person\/71464567fd34c189900548227bef7a5c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stefanofumagalli.it\/#\/schema\/person\/image\/","url":"http:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/PICT_20191003_115153-01.jpeg","contentUrl":"http:\/\/www.stefanofumagalli.it\/wp-content\/uploads\/2021\/11\/PICT_20191003_115153-01.jpeg","width":352,"height":235,"caption":"admin"},"logo":{"@id":"https:\/\/www.stefanofumagalli.it\/#\/schema\/person\/image\/"},"sameAs":["http:\/\/www.stefanofumagalli.it","https:\/\/www.facebook.com\/stefano.fumagalli.farraz\/","https:\/\/www.instagram.com\/farraz_online\/","https:\/\/www.linkedin.com\/in\/stefano-fumagalli-5b545840\/"]}]}},"_links":{"self":[{"href":"http:\/\/www.stefanofumagalli.it\/en\/wp-json\/wp\/v2\/fw-portfolio\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.stefanofumagalli.it\/en\/wp-json\/wp\/v2\/fw-portfolio"}],"about":[{"href":"http:\/\/www.stefanofumagalli.it\/en\/wp-json\/wp\/v2\/types\/fw-portfolio"}],"version-history":[{"count":17,"href":"http:\/\/www.stefanofumagalli.it\/en\/wp-json\/wp\/v2\/fw-portfolio\/436\/revisions"}],"predecessor-version":[{"id":467,"href":"http:\/\/www.stefanofumagalli.it\/en\/wp-json\/wp\/v2\/fw-portfolio\/436\/revisions\/467"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.stefanofumagalli.it\/en\/wp-json\/wp\/v2\/media\/466"}],"wp:attachment":[{"href":"http:\/\/www.stefanofumagalli.it\/en\/wp-json\/wp\/v2\/media?parent=436"}],"wp:term":[{"taxonomy":"fw-portfolio-category","embeddable":true,"href":"http:\/\/www.stefanofumagalli.it\/en\/wp-json\/wp\/v2\/fw-portfolio-category?post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}