Creating a sound logo may seem trivial. However, in those 4-5 seconds, we play a decisive communicative and emotional role. In a society where visual saturation is increasing, investing in your sonic brand and auditory communication is crucial. We can choose not to look at an image, but we cannot choose not to hear a sound. Furthermore, the sonic message embeds itself at a deeper level in our memory and can serve as a powerful emotional trigger for an image or a video.